Robert Scoble Shared a viral video with me from GoPro HD Camera today. Which is a cool water proof and shock proof camera that takes HD and 3D video action shots that you can strap to anything that moves.
As part of their marketing they use Facebook to interact with their customers and they invite their customers to post their GoPro videos on their fan page. http://www.facebook.com/goprocamera?sk=wall
What happens is when people post their videos on the page all their friends are referred to GoPros' page thereby creating a buzz around the product and some addictive viewing content.
3 Fast Facebook Social Media Marketing Strategies
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