I'm constantly amazed at people who are looking for ideas on how to grow their business with social media and don't bother ask the most fundamentally important questions, about "What they want to achieve?" and "Who they're trying to engage with?" Before you go down the path of marketing your business in the social sphere you need to ask yourself some basic practical questions.
What do I want to achieve with social media?
Are my customers using social media to search or interact with my products or services?
What social networks are my customers using?
What are my customers looking for when it comes to my products and services?
What sites do they visit?
What problems do the need solved?
What pleasure or pain are they trying to gain or avoid?
I have put together a presentation on how to develop a simple Social Media Plan and compiled 6 of the best FREE social media business guides that have an abundance of strategies and ideas on how to successfully implement social media for your business.
If you have any more great links that will help people with ideas on social media please attach them to your comments below.
John Logar